Effective Link Building Techniques for 2013

Link Building

Link Building in 2013

Building links along with increasing conversion rates are two of the biggest problems that webmasters have to overcome. Though most techniques are well known, there are certain simple additions that you can do in order to get better rankings quickly and safely, I did one of these posts last year, and though it would be useful to do an update.

Web 2.0 Sites

We all know the craze of Web 2.0 sites, with advent of few popular automation tools Web 2.0 sites have now become a prime source of spam. After careful study, my research has shown that given few actionable steps the stick rate, and subsequent reuse of these properties can be greatly improved.

  1. Create Promotional Themed content, these are not articles but written more in press release format. Containing some new or promotion that you website may be doing
  2. Used AGED accounts. This can be easily achieved by creating accounts in relevant Web 2.0s and adding sections such as About me and Privacy policy and letting it sit there for a week, before adding some content.
  3. Add at least 3 pages of content, spaced over time. 
  4. Only use one of those pages to drive links to your site/page. 
  5. Add relevant videos and Pictures

Press Releases

Press releases have been around for a very long time, and typically they have done fantastically well for promotion and link building/bait purposes. They have lost a bit of lustre in the last year, however if used correctly they are still a formidable weapon for mass link building.

Unfortunately there are Press releases and there are PRESS RELEASES. The latter compromises of very high end services, which have an exceptional distribution power and quality of sites accepting the content is superb. This distribution network is what makes good press release services like PRWeb very effective and expensive.

With high domain strength and authority, the sites that host these releases are often trusted and indexed. Typically a good press release will give you at least few hundred GOOD links, that can be made even more powerful if a webmaster then adds bookmarks to those urls and mentions these in their web 2.0 properties.

Relevant Links

These are probably the least understood links, after all what is deemed relevant? Is it the contextual link, surrounded by paragraphs of relevant content? Or do page Mark-up play a role, so does H1 tag Title Tag also have to be Relevant. Or does Relevance means that the domain and all related content has to be relevant?

Then there are factors like, domain traffic and visibility? Do these play an important role? The answer to these question is two folds.

  1. At the moment relevant content is determined by the content that is on the entire page. That page theme is what defines relevant content, and not the Domain theme.
  2. Will above be the future? Probably not. It does not make sense algorithmically for a domain selling Cooking Utensils to have links to Mobile Phones. Thematic relevance, I believe will become more and more important as Search engines evolves. Already major scrapers are able to determine a Site them judging by its content. Are we to believe the major search engines do not have that capability?

Good guest posting, is a great example. There is a recent move by Google to get webmasters to clearly label “sponsored” links. But by labelling Editorial links are they going to be later seen as just another version of paid links?

A quick sanity check must be performed for any potential guest blogging partner

  1. Their natural rankings
  2. The content update frequency
  3. Number of Editorial post vs original posts
  4. Interaction with communities
  5.  Social standing

Authority Links

The term authority gets thrown around a lot when it comes to link building to different people it means different things. What makes matter more confusing is that there is a degree of overlap.
To most people authority links means the following:-

  1. Government or educational domains
  2. High PR links
  3. Aged Domains

Though the above is true, and an ideal will contain some or all of those factors. There are however some key ingredients that all authoritative links have in common. They include links to Other authority sites, link government sites Wikipedia etc. All links on the pages are relevant to the theme of the page, and overall theme of the domain (though not strictly true). To replicate authority apart from having the normal link juice argument. It is also essential to have links to other relevant sites, links to some of your competitors (they don’t have to be ranking very highly)

301 Redirects

It’s something that is not about to change, and can’t change. Business change all the time, and websites and business evolve overtime. 301 is meant to facilitate that change, however 301 is also used effectively to quickly add authority and age to a domain. We all also know that 301 also passes link juice. Here are some facts that are less commonly known

  1. 301 Redirect loses 25% of potential link juice after a redirect
  2. 301 redirect also passes manual penalties
  3. 301 redirects are the first thing you should try after going down through an algorithmic update.

As always if you like this post please do share it, it is a good motivator for me to try and give you guys better and more useful content!!


  1. Very helpful post again, thanks!

    Have you had any decent results with Infographics, do you see this as a viable way to go as another link building method?

    Also we the above mentioned link building how do you go about using keyword anchor text?



    • Hi Jonny,

      Glad you liked it. Infographics is a tricky one really. They are fantastic in concept, however the distribution method is severely limited. At the moment I know of only one professional Infographics service that can get you hundreds of syndication. But their prices start from 5K+

      I think the chances of an infographics going viral is very remote/hard work at the moment.

  2. What do you think of G##gle’s advice to nofollow press release links?

    “Google has updated its webmaster rules on links and keywords in press releases and it doesn’t look good for PR agencies…
    Google could penalize a PR firm’s client web site because it could view the links in a press release as an attempt to unnaturally promote the site.”


    • Well I followed this, my understanding is that the link that are being targeted specifically are very obviously anchor text driven with little promotion/news behind them. It is therefore being picked up. Its one thing asking to no follow links and another thing when this news is syndicated to ask everyone else to no follow which will simply never happen. I will just see this as removing the low quality press release services and companies out there. It should have no effect on the larger services, with stricter editorial guidelines



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